How it Works

Unlike a traditional marketing campaign—which sends one static message and offer to all recipients—a 1:1 campaign segments the audience by criteria such as geographic location.

Using information you know or collect about your customers, various offers, marketing messages, and creative executions, and delivery channels are developed based on individual preferences.

Finally, using techniques like variable data printing, and variable image printing, each piece can be custom printed with the recipient’s name and offer most relevant to each individual. Instead of receiving a piece that begins with ‘Hello Homeowner,” Jane Smith will receive a piece with her own name and a message and offer that meets her needs and preferences. As a result, your marketing is more likely to be affective and achieve the desired result.

Learn why 1:1 campaigns are so successful.
How it works diagram