Why it Works

1:1 campaigns are so effective because they are based on information that allows businesses to deliver personalized, targeted, relevant content and offers to each individual customer. As truly smart marketing, these campaigns:
• Increase sales by making relevant offers
• Minimize waste and save money by speaking only to customers who have indicated they are interested in the particular offer or message
• Build loyalty by proving that the business understands its customers’ needs and delivers only timely and relevant information
• Increase conversion by delivering messages via each customer’s preferred channel (i.e. e-newsletter vs. printed direct mail)

Learn how XMO campaigns use multiple, integrated media channels to maximize the effectiveness of 1:1 communications.