Lead Generation

XMO campaigns are the ideal way to generate new leads. When customers respond to your print or broadcast promotion by visiting your microsite, you can collect valuable information including names, addresses, phone numbers, and email addresses. You can also find out more about their specific preferences including how they like to be communicated with and the products and services in which they are most interested.

Once you know whom you’re talking to, what messages those individuals want to receive, and the best way to reach your leads, it’s easy to create personalized, 1:1 communications that turn leads into loyal customers!

XMO campaigns are also invaluable for cross promotions. Learn more.